KUALA LUMPUR: Women entrepreneurs in the handicraft industry should embrace e-commerce to expand their business, said Datin Seri Rosmah Mansor.
The industry has big potential to generate high incomes for women, added the Prime Minister’s wife.
“Statistics show that women dominate 70% of the industry in Malaysia. However, most of them still regard it as a cottage industry to supplement the family income,” she said when launching the 15th National Craft Day at Kompleks Kraftangan here yesterday.
To show her appreciation and support for local handicraft, Rosmah agreed to display her personal favourite collection of 28 batik and songket pieces during the two-week National Craft Day exhibition.
The National Craft Day celebration is a tourism calender event to allow local craftsmen to promote and market their goods.
Some 400 entrepreneurs are participating in the event this year, which is expected to generate RM15mil in sales.